Summer tourism should grasp the god-given cooling machine and cultivate professional guidance in the market
Regarding the development of summer tourism in 2013, it is believed that the national summer tourism market has taken shape, and the economic benefits of summer vacation have emerged; different destination cities have their own unique development paths and models. However, overall, the development of my country's summer tourism industry is still in the development and cultivation period, which is reflected in the fact that the strategic height of summer tourism is not enough, and it often stays at the tourism sector and seasonal products. Summer tourism strengthens the summer climate of the destination in the market. Advantages, invisibly suppresses or even denies the tourism suitability of other seasons, and the pressure of "negative effects" regulation is great; The embryonic form of the summer tourism economy has emerged, but there is insufficient understanding of the tourism industry attributes of summer tourism, thinking that summer tourism is "relying on the weather for food", which is realistically expressed as "climate is an objective advantage, but tourism is a shortcoming"; the summer tourism industry structure is single, summer tourism, summer tourism real estate, tourism transportation and other industries are developing well, while other extended industries such as summer vacation recuperation, and off-season agriculture lag behind; Summer tourism products lack characteristics and are often simple reorganizations of existing routes and products, which cannot reflect the professionalism of summer vacation. Based on this, the 2014 report used "market cultivation and professional guidance" as the key words this year.
In the summer of 2014, temperatures in most parts of the country were close to normal or high, and the number of days with high temperatures (35℃) in southeastern Chongqing, southwestern Hubei, and northern Hunan was more than normal. Research shows that the summer tourism market has strong demand in 2014, and with the early arrival of summer, demand has advanced. "Family tours" are the main form of summer travel. When residents choose summer travel, they focus on short distances and combine short distances. At the same time, from the perspective of summer tourism development, summer cities have insufficient brand influence and insufficient development publicity.
From a supply perspective, local governments, tourism authorities, tourism and related companies have realized the market value of summer tourism. Local governments have launched various summer activities, tourism companies have launched a variety of summer travel routes and products, various summer tourism strategies have been overwhelming, aviation companies have increased the number of routes and flights, meteorological service departments have carried out targeted meteorological services, and the media actively promoted and guided them.
"XX" suggests: First, summer tourism destination cities should enhance their understanding of the value and importance of tourism climate resources, seize the god-given "cool" opportunity, and strive to build summer tourism destinations and brands.
2. Tourism authorities and enterprises must correctly understand the tourism industry attributes of summer tourism, plan scientifically and rationally, formulate summer tourism management and service standards, and provide professional guidance. Combine national, medium and long-distance summer bases with more than 3-5 days and short-distance summer leisure and vacation destinations with 2-3 days. Planning several types of special summer tourism products and routes is not just about simply reorganizing and packaging existing products. Some cross-regional integrated summer tourism routes and products are good choices, such as the Yellow River Thousand Miles Summer Tourism Route, the Heilongjiang-Jilin Lake (Jingpo Lake, Wudalianchi) Guangshan (Changbai Mountain) Summer Tourism Route, etc. Summer tourism cannot be expected to "rely on heaven to harvest". Tourism authorities are strengthening the industrial supply of summer tourism and improving the quality and purpose of summer tourism services.
