New regulations on online travel business services are implemented from now on, and it is difficult for black households to establish a foothold
The National Tourism Administration recently issued an announcement stating that five tourism industry standards, including "Operation and Service Requirements for Third-Party Online Trading Platforms for Travel Agency Products" and "Service Requirements for Travel Agency Service Outlets", have been approved and will be implemented from July 1. The first new regulation is the first regulation on online travel business services. It is also highly targeted to manage the current online travel chaos, so it has attracted much attention.
In what aspects does this new regulation regulate the operation of online travel? Does this regulation have corresponding measures for problems such as the "mixed" tourism companies on the Internet, the difficulty in safeguarding rights once disputes arise when tourists choose online travel services, and the disclosure of user information? What impact will it have on the future development of online tourism? Investigations and interviews were conducted on these issues.
"Black households" enterprises are difficult to establish themselves
In recent years, my country's online travel market has grown rapidly, creating a number of online travel companies such as Ctrip. com, Qunar. com and Tuniu. com. At the same time, many travel agencies have gradually expanded their business online, and their official website has become an important way for them to attract tourists. More and more tourists are also becoming accustomed to checking relevant information, booking product routes online, and making corresponding evaluations. "Online tourism is of positive significance for promoting my country's construction of a modern service industry and giving consumers more choices." Dai Bin, president of the China Tourism Research Institute, first affirmed the positive significance of online travel companies and pointed out that there are still some problems."Some companies publish some false travel information on the Internet, and some are suspected of violating the Tourism Law and Travel Agency Regulations."
Browsing travel websites, we often see slogans such as "Hong Kong X Day Tour, only 999 yuan". The prices are attractive, but they may hide consumption traps. In addition, some websites contain false information, and even some unqualified "black travel agencies" and "black tour guides" are also "fishing in troubled waters" online. Once a dispute arises, it is difficult to ensure consumer safety and payment is difficult.
"For this situation, we first face the problem of defining responsibilities. Is it the responsibility of the publisher or the responsibility of the publishing platform?" Dai Bin said. The new rules that came into effect on July 1 clearly explain the classification, transaction process, basic operating requirements, basic service requirements, and requirements for travel agencies of third-party online trading platforms for travel agency products.
The new regulations stipulate that "(third-party online transactions) platforms should obtain industrial and commercial business licenses, telecommunications and information service business licenses, complete the filing of commercial websites, and publish relevant information in a prominent position on the homepage of the website.""They should cooperate with the travel agencies. Establish on-site operation contracts and supervise the travel agency products and related information released by the travel agency.","A credit evaluation system may be established to evaluate and manage the credit of travel agencies, and the credit rating evaluation system should be announced in advance. And provide credit rating inquiry services for tourists." These regulations have provided guarantees for further regulating online travel operations and safeguarding consumer rights and interests, and have also made it difficult for "black households" companies to establish a foothold.
Keep transaction information for 3 years as a basis for rights protection
According to XX Consulting
